IT'S the beauty pageant in which supermodels like Jennifer Hawkins or Miranda Kerr would not have stood a chance.
Inked ladies from across Queensland have descended upon Ipswich to strut their stuff in a bid to take home the crown of Miss Tattooed Doll.
Unlike many traditional pageants, the contest was not in pursuit of the most beautiful girl.
Instead it was a quest for tattooed women who carry themselves proudly and make a statement of their individuality by decorating their bodies with ink.
Organiser of the event, Cassandra Jackson said she created the pageant to help break the negative stigma linked with tattooed females.
"The reality is some people look at inked women and don't think they're confident and beautiful," Ms Jackson said.
"But the way the entrants conducted themselves on stage in this pageant showed there was no truth to that."
The colourful event was held for the first time at Club Metro on Saturday night and featured 10 painted ladies. Ms Jackson, 27, said the women were judged not only on their artwork but their personality, poise and overall appearance.
The Ipswich business owner, who sports tattoos herself, said she was pleased to see the community support the event.
"The crowd really got behind the contestants," Ms Jackson said.
"Some of the women had the most amazing tattoo designs."
At the end of the contest, the crown was won by Morayfield tattooist Brittany Chapman.
The 25-year-old, who got her first tattoo when she was 16, said it was great to have an event that promoted tattooed women in a positive and strong light.
"The contest was a lot of fun and showcased such a wonderful group of girls," Ms Chapman said. "Most importantly it highlighted the fact that tattooed women were beautiful both inside and out."
Fellow entrant Ro-An Ferguson, 22, said it was the first time she had flaunted her ink on stage and loved the experience.
The aspiring pin-up model from Logan said the event disproved any claims that tattooed women weren't as attractive as those without ink.
"The confidence and beauty that came forth from each contestant on stage was truly inspiring," she said.
Based on its success, Ms Jackson said the pageant was likely to become an annual event.
Female stars with ink
- Megan Fox
- Angelina Jolie
- Mena Suvari
- Kat Von D
- Lady Gaga