Ken Callec of Ray White Caloundra reminds us that a good attendance at auction follows good marketing.
This rang true in the case of 16 Reliance Place, Pelican Waters, when offered by auction on site Thursday, January 10.
Shoes of every description lined the doorway and entry foyer of the stunning deep water home as Ken answered last minute queries and took buyer registrations.
Principals Tom Garland and Andrew Garland also had a role to play. Tom was on hand to bid on behalf of a phone bidder in Melbourne whilst Andrew took on the role of auctioneer which would leave Ken to work with other buyers.
With so many neighbours, onlookers and genuine buyers, this spacious home ensured everyone had a spot whether by the deck on to the water, the outdoor entertaining area, kitchen, living area, and hallway or by the pool.
Ken had run a strong structured campaign and the decision to run this one on site rather than the Ray White Caloundra in-rooms allowed promotion to take full advantage of the Christmas market.
The architecturally designed lifestyle home had bought similar comment from many inspecting during the five-week campaign. This is just perfect, was the observation which came from many as the set one-hour open homes often stretched to two hours.
"People didn't want to leave," Ken recalled. "The home exudes a delightful ambience which was very much apparent whether a daytime open home or one of the twilight events which were also extremely popular.''
The auctioneer reminded everyone that the home did not require much of an introduction. He was right; we were experiencing it as the cooling breeze came in off the water on this very warm summer's day.
An opening bid came from the floor at a neat, even $1m to be quickly countered with $1,030,000 from the phone bidder. One was the retort.
"Was that $1,100,000?'' Andrew queried.
No, the lady replied, not 100 but 10, taking the bid to $1,040,000.
The auctioneer announced he was not going to hesitate and placed a strong bid on behalf of the vendor at $1,150,000 which again bought a second increase of $30,000 from the phone bidder.
"Can I see you back at two madam?" Andrew enquired of the lady who had been the opening bidder.
"No, I'll offer another rise of 10."
"I'd really like 1.2, can I have 20?"
No, she was adamant so 10 it was as Andrew suggested the phone bidder may like to take it up.
Yet he also declined so the situation was referred to the seller.
"Ladies and gentleman," Andrew returned, "I can announce we have an increase to $1,200,000 and my instructions are clear, we are on the market and selling."
Tom Garland ensured his phone bidder had no doubt that he would miss the property if he did not counter the increased offer but no, he was out.
Andrew announced those three words we all love to hear at auction - selling, selling and sold to the opening bidder, which will see this Minyama family move again to waterfront but this time at Pelican Waters.
For more auction reults and property coverage, pick up your copy of Domain free in Saturday's Sunshine Coast Daily.
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