Smaller IGA outlets take on Coles and Woolies

PRICING CHALLENGE: Springfield Lakes IGA owner Terry Slaughter.
PRICING CHALLENGE: Springfield Lakes IGA owner Terry Slaughter. Rob Williams

THE SMALLER supermarkets that have long been strangled by the giants of the game are starting to hit back.

A few months ago IGA rolled out price matching at its big Super stores to try and hold the Coles and Woolworths juggernaut at bay.

The success of that decision has persuaded them to now price match in their small suburban IGA outlets and Springfield Lakes is one of their first to accept the pricing challenge.

The store has implemented a price match promise, reducing the cost of hundreds of products to match the everyday shelf price of the major national supermarket chains.

In a direct response to customer feedback, IGA's price match has been developed by studying customer shopping habits to identify the most popular everyday products in a bid to promote the benefits of shopping locally.

IGA Springfield store owner Terry Slaughter said the price match promise worked by reviewing a sample of prices from other supermarkets.

"Each week we review samples from Coles and Woolworths stores and then our shelf price is matched to the lower of the Coles or Woolworths price," he said.

"All of the products in store which are price matched are clearly labelled with special tickets, so customers can ensure they are getting the best value for their money.

"Customers won't need to bring in catalogues from other stores because we have automatically matched the prices."

"The price match covers hundreds of products which customers place into their trolley or basket on a regular basis, such as Weetbix, Coca Cola and baby formula, just to name a few."

Products that are excluded from the price match promise include items in Coles or Woolworths that are on promotion or reduced to clear, all fresh products such as fruit, vegetables, items from the deli and bakery and tobacco products.

Mr Slaughter hopes the price match promise will change people's perceptions of IGA.

Springfield Lakes IGA employee Mifanwy Press serves a customer in store. IGA is matching prices of the larger supermarkets. Photo: Rob Williams / The Queensland Times
Springfield Lakes IGA employee Mifanwy Press serves a customer in store. IGA is matching prices of the larger supermarkets. Photo: Rob Williams / The Queensland Times Rob Williams

"For a long time, there was a perception from people that IGA was a lot more expensive than other supermarket retailers," Mr Slaughter said.

"It used to be the case that if you were time poor you would opt to pay that little bit extra rather than going to a big mall.

"That may have been the case years ago, but it is not anymore. IGA has had a big shake up, and our prices are now more suitable for the retail market."

Members of the Springfield community shopping at IGA yesterday said they were thrilled with the price match initiative.

Springfield Lakes resident Laura Mitchell said it would be a "big help" for families who were doing it tough.

"Money in our household is very tight at the moment, especially after my husband lost his job a few months ago," Mrs Mitchell said.

"So whenever the catalogues arrive in our mailbox, I go through them with a highlighter and compare prices to make sure I can save as much money as possible.

"Knowing that IGA will now price match on the majority of their products will make a big difference to many people's wallets, like mine.

"This is a business that understands that people are doing it tough and I see it as their way of trying to make things that little easier."

Builder Marcus Owen learnt about the price match promise while buying lunch and agreed it would help his family budget.

"IGA is closer to us than the other big supermarkets, so if we know we can come here and get the same prices on most of our groceries, it will not only help us save money at the checkout, but also on the petrol we would have used to go to the shopping centre," he said.

Topics:  coles and woolworths editors picks iga

Man injured in machinery rollover

Paramedics called to accident at roadwork site

10 ways to manage exam stress

Boonah State High School students from left, Tahlia Wilson, Tess Wimmer, Natalie Milligan and Luke Pressler cram in some last minute study leading into their final exams.

Four students who are going through end of year exams offer practical advice

Sophie Collombet: How many walked past the dying student?

Thousands gathered outside Town Hall for a candlelight vigil and march to the park near the South Bank precinct where Ms Collombet's body was found in April 2014

Tragically, they thought she was homeless.

Local Partners

Workmates honour crash victim with tribute

UPDATE: Tanya Lyell is being remembered as a young mother dedicated to her family and work as the town she called home mourns its loss.

WATCH: NASA space station is live, see the view from above

In this picture taken from NASA's International Space Station from April 2015, the SpaceX Dragon is captured with the 57.7-foot-long Canadarm2 robotic arm before its installation to the Harmony module.

See the world from a new perspective as space station passes Rocky

Artist feeds us pop straight from heart

FEED THE BEAST: Singer-songwriter Emma Dean is this week's featured artist.

Emerge's Calen Le Couteur recently caught up with Emma Dean

Your guide to a great night out in Ipswich

Dennis Knight and the Black Cats play Club Services Ipswich Saturday night

Check out some live entertainment this weekend

Jake left broken-hearted by Bachelorette break-up

Jake Ellis is one of the final three bachelors on The Bachelorette.

GEORGIA chooses Lee and Matty J as her final two suitors.

MOVIE REVIEW: Doctor Strange is out there in a good way

Benedict Cumberbatch in a scene from the movie Doctor Strange.

MARVEL'S new superhero takes viewers along on his mind trip.

MOVIE REVIEW: Jack Reacher sequel falls flat

Tom Cruise in a scene from the movie Jack Reacher: Never Go Back.

THE film's title Never Go Back should serve as a warning to fans.

The Bachelor contestants find love with each other

Former Bachelor contestants Megan Marx and Tiffany Scanlon have confirmed their relationship on social media.

MEGAN Marx and Tiffany Scanlon confirm relationship on Instagram.

Liam Payne wants to wed Cheryl Fernandez-Versini

Cheryl Fernandez-Versini and Liam Payne

Liam Payne reportedly wants to marry Cheryl Fernandez-Versini

Bindi Irwin 'honoured' to make MAXIM HOT 100 list

Wildlife Warrior named among Australia's most beautiful women

Tough times in CBD: Woolies says goodbye Ipswich

Woolworths in the Ipswich Mall.Photo: Rob Williams / The Queensland Times

The last day of trading will be January 1

Is Woolworths departure good news for Ipswich CBD?

Artist impression of the Ipswich Mall for the rejuvenation project to be undertaken by Ipswich City Properties

Council is on track to release a detailed plan before December

Look at me! Kath and Kim home up for sale

Kath and Kim from the iconic Aussie TV series.

'Crack open the Baileys and grab a box of BBQ Shapes'

How to fit 100,000 new homes on the Coast

Property, real estate, housing, suburb,  August 2016

Fitting 2m extra people in south-east Qld in 25 years a balance

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?