IPSWICH shoppers came out in hunt of bargains as the Boxing Day sales proved a popular destination for spending Christmas money.
Riverlink and Redbank Plaza reported strong numbers as shoppers got in early to beat the crowds.
Hundreds of people lined up at JB Hi-Fi at Riverlink, determined to grab a good deal.
Riverlink marketing manager Robyn Bannister-Tyrell said many shoppers spent the day redeeming gift vouchers received on Christmas Day.
"From all accounts it's looking good, possibly exceeding last year and all expectations," she said.
"It's just a wonderful tradition to hit the shops on Boxing Day, particularly for those people with gift cards.
There are some people that are shopping for next Christmas.
Ms Bannister-Tyrell said JB Hi-Fi proved popular and the majority of the clothing stores had discounted many items.
Redbank Plaza marketing manager Yasmin Chrzescijanski said early numbers indicated the day was a success.
"Early indications show a very strong Boxing Day with sales stronger than expected," she said.
Yesterday's rainy weather boosted attendances at the cinemas for the newly released block busters.
"Home wares, electrical and sound and vision are the winning categories with many choosing these big ticket items to spend their gift vouchers on."
Ms Chrzescijanski said the sales are continuing through until New Year's Day.
While the lead up to Christmas is certainly one of the busiest shopping periods of the year, especially for groceries, the trend to give gift vouchers has lead to many making the most of the Boxing Day sales to purchase Christmas gifts.
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