PROVIDENCE seems destined to be a sensation with interest in the Ripley Valley development exceeding even the greatest expectations.
About 750 people a week are searching for information about land at Providence, the largest development in Ripley Valley.
Providence sales and marketing agents Oliver Hume report tremendous reaction, especially from younger buyers in surrounding areas.
"Interest has been phenomenal with more than 3700 people seeking out information about Providence in just five weeks, and another 300 people formally registering their interest in buying a block of land," Oliver Hume managing director Brinton Keath said.
"Every week now, we're getting 50 people a week in the door, plus 1100 sessions a week on the web and 800 views on realeastate.com.
"We're getting really strong support from people in the 10-20km radius. Interest is coming from first home buyers, young families and renters sick of paying rent, as well as locals wanting to invest.
"Certainly our entry price at $128,000 for a block of land has been a major selling point, but people want to buy into a community that will have playgrounds, recreational facilities and a village-style main street.
"We did two years of marketing so that was fairly expected; we were confident we were selling into a strong market. But the residential market has really turned, so it's better than expected. It's an exceptional market."
People had seen the growth of other master-planned developments and want to buy in during the launch phase when prices are at their most affordable.
"Two out of three people tell the same story. They've seen the success of Springfield and want to get involved," Mr Keath said.
"But because of Springfield's success they have been priced out of the market and that's where Providence comes in. People are excited when they realise Ripley Valley is going to be the size of Darwin when it's completed and Providence will be largest development with 7000 lots."
The 670-hectare master planned community will be developed over the next 20 years and eventually house 20,000 people.
Developed by Amex, it will include two primary and secondary schools a health and wellbeing precinct and 200 hectares of green and open space.