POLICE will devote extra resources to traffic patrols as Ipswich residents pack the car for the Easter weekend.
Traffic branch Senior Sergeant Troy Hamilton said police were pleading with holiday-makers to plan their trips and leave plenty of time to reach their destination.
"At this time of year, people traditionally want to go long distances in a relatively short period of time," Snr Sgt Hamilton said.
"All available police, both uniform and plain clothes, will be out there conducting traffic enforcement.
"With the volume of roadworks going on we encourage people to do the right thing and stick to the reduced speed limits - it's as much for the motorists' safety as it is for road workers."
Member for Ipswich Ian Berry said the extra-long weekend traditionally meant more cars, caravans and holiday-makers would start to make their annual pilgrimages across the state and drivers should be more alert than ever.
The State Government launched a new series of road safety advertisements, focusing on low-level speeding.
"This year we're really trying to emphasise that every extra kilometre you speed more than the designated limit could cause harm or damage to others on the road," Mr Berry said.
"Speeding to shave a few minutes could lead to consequences that last a lifetime."