Only one direction for Directioners when store arrives
COULD there be a better way to start the new year for Ipswich Directioners?
Ipswich teens will be treated to a world-first experience when 1D World - the official merchandise store for British boy band One Direction - comes to town on January 1 as part of its east coast road trip.
This follows the opening of the massive 1D World pop-up retail store in New York last month, which has attracted thousands of Directioners.
Earlier this year, 1D World also popped up all over Australia, Canada and New Zealand.
1D World operations manager Victoria Orford said the new 1D World truck started travelling from Cairns to Albury-Wodonga from December 15 until January 28, stopping at McDonald's restaurants along the way.
"It wouldn't be a proper road trip without a stop at Macca's, so the 1D World truck will be visiting 25 restaurants along the east coast of Queensland and New South Wales during the summer holidays," Ms Orford said.
"We're looking forward to sharing the 1D World experience with Directioners in Ipswich and adding some extra excitement these school holidays."
Crowds of teens are expected to take advantage of the 1D World road trip to get their hands on a limited number of T-shirts, hoodies, posters, photo sets, wristbands, photo frames, phone covers, bags, dolls and more.
As part of its 3000km road trip, the 1D World truck will be stopping at the Booval McDonald's on the corner of Brisbane Rd and Hamilton St and will be open between 9am-5pm.
Those unable to get to the 1D World truck can visit 1dworld.com.au to purchase merchandise or follow @1dworldmerch on Twitter.
