'I'M BORED,' a child screams from the backseat of the car.
You started your journey twenty minutes ago to your holiday house 500 kilometres away.
It would normally be a long drive but with gadgets to keep the whole family amused, the driver can focus on what's important, the road.
It seems the nation's gadget obsession continues, especially as we head into the New Year.
Research reveals that while 51 per cent of Queenslanders claim they would love to have a holiday free from all digital devices, almost a third are stressed by the thought of leaving home without their gadgets.
As a result, the average Australian family is planning to take more than four electronic devices away on holiday.
Despite dreaming of a digital-free holiday, half of us in Queensland don't feel comfortable leaving for holidays without our devices, while 33 per cent think it would be quite boring to go away without them.
More than one in five Queenslanders consider gadgets as welcome distractions from their family, as well as people with kids.
Meanwhile, men are especially keen to use technology to escape the family.
"As we head on holidays, Aussies want to remain connected and entertained via gadgets.
"The portability of mobile phones and tablets mean that even when we're sitting by the pool or visiting relatives, we can still check-in or post our latest photos," Clare Gill, Head of Government and Corporate Affairs at Optus said.
Devices such as smartphones are set to play a huge role this season, with 26 per cent of Queenslanders planning to jump onto social media sites to wish friends and family a happy New Year.
Optus forecasts that on New Year's Eve, the peak load of mobile data will be 54 per cent higher compared to the same period last year.
However, texts are still popular with about 38 per cent planning to text their friends and work colleagues on New Year's Eve.
Millions of Optus mobile phone customers this New Year's Eve are predicted to:
- Send more than 72 million SMS messages - an increase of over 4 million from last year
- Make more than 44 million mobile calls
- Make more than 29 million local and national calls
- Spend more than 3 million minutes calling overseas friends and family