CHANNEL 7 has to be kidding itself if it seriously believes its not cooking up a few racism rows to boost ratings on My Kitchen Rules.
First we had those horrible Spice Girls having a shot at everyone's food in the most un-Australian way.
Now the latest promo ads show Asian gatecrashers Sophia Pau and Ashlee Pam making stinging remarks about rival dishes.
Seven knows that record ratings are not just won by having a good show.
There has to be conflict.
There have to be villains.
And heck if they are from overseas, even better for an Aussie redneck audience.
Fortunately, there are plenty in the audience who have cottoned on to the producers cheap antics.
In recent days, viewers have taken to Twitter to expose MKR and Seven for the practice.
''Are the producers of MKR a bit racist? 1st the Indian spice girls were the baddies. Now we have Asian gate crashes (sic) to be baddies stereotype,'' Cambo 96 tweeted.
The post was soon followed by Nine's A Current Affair.
''Interesting that the roles of the most reviled teams are played by Indian/Bangladeshi and Asians - racist?,'' Bobby Kuriakose points out.
''Why does MKR put a token team of foreigners on that are rude? It's like they are trying to show how racist this country is,'' another viewer posted.
Khan and Kamila reportedly received a torrent of racial abuse, including death threats, on Twitter after their appearance on My Kitchen Rules.
Seven has told news.com.au that it is not being racist.
''Once we come into their kitchens, and the competition gets underway, all kinds of tensions emerge,'' a Seven spokesperson says.
''It's all part of the show and is no way racist, it's all to do with the spirit of the game.
''The selection of the contestants is a reflection of our multi-national community.''
Mark Furler is APN's group digital editor and former editor in chief of the award-winning Sunshine Coast Daily
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