MAYOR Mark Jamieson has highlighted the growth of business confidence in the region in the eight months since the local election, in his first annual State of the Region address.
"I believe we've reached a tipping point - we're on the way up. People are seeing that, I think the smart money is anticipating that, they're seeing that there's good things happening on the Sunshine Coast," Mr Jamieson said.
Mr Jamieson recognised the value of businesses that have invested here, located here, or decided to remain here as an indicator of the positivity that has developed in the region in the lead-up to further major economic activity in the new year.
He said while the region had traditionally relied on construction, tourism and retail, these factors were influenced heavily by world economic conditions, so it was important to encourage alternate business sectors.
He highlighted the health hub at Kawana as being a major new economic sector for the region, along with aviation, professional services, digital technology, clever tech industries, major events attraction, the supply of the resources sector and education.
He said the new Sunshine Coast University Hospital construction, and the massive economic injection it will bring, was a foundational project that would further boost local confidence.
"Just as misery loves company, and that creates negativity, people who are confident about our future and are prepared to talk it up, with the substance that is required to go with it, can only help everybody," Mr Jamieson said.
Mr Jamieson also recognised the challenges that will face the region in 2013, specifically the Noosa de-amalgamation issue.