Honda launches advertising offensive for new CR-V

Honda's advertising campaign for its vital new CR-V starts today.
Honda's advertising campaign for its vital new CR-V starts today.

HONDA Australia will launch an advertising offensive today for its all-new CR-V. 

"This is a huge launch into the fastest growing segment of the Australian market. It's the beginning of an exciting new chapter for the Honda brand," Kevin Lillie, senior marketing manager at Honda Australia said.  

"The all-new CR-V campaign provides us with a platform to reconnect with Australians, as it unashamedly captures the essence of what Honda is known for in this market."

For the first time in Australia, the CR-V will be available with a choice of both two and four-wheel drive.

The two-wheel drive is powered by a new 2.0-litre i-VTEC engine, with the four-wheel drive powered by a bigger 2.4-litre i-VTEC engine. Both variants have as standard, 17-inch alloys, reversing camera, automatic-off headlights, cruise control, USB connectivity and Bluetooth hands-free.

Advertising for the CR-V will campaign "the power of clever thinking" and heralds the benefits of owning an SUV that is "bigger inside; smaller outside".

Created by Honda's new agency, Leo Burnett Melbourne, the ad features a number of scenarios familiar to the everyday SUV driver and is juxtaposed with the CR-V's parking and packing abilities. A re-recording of the Broadway classic "Anything you can do, I can do better" further emphasises the benefits the CR-V has over other SUVs.

As one of the most competitive and fastest growing automotive segments in Australia, the SUV market is a core category for Honda.

With its sleek new design, enhanced driving dynamics, superior functionality and competitive pricing, the all-new CR-V is one of the most anticipated Honda models to launch this year.

Topics:  cars, cars news, honda




Local Real Estate

finda logo
Featured Real Estate
MUST BE SOLD!!! offers above...
House 6 2 5
Warmth, Style & Location... offers over...
5 2 2
2 HOMES ACROSS 40... $1,200,000
House 9 5 8
3,093 M2* WAREHOUSES AND... Price On...
Commercial *LARGE OPEN SPAN WAREHOUSES IN PRIME LOCATION *OPEN TO EXPRESSIONS TO LEASE ...

Featured Jobs

finda logo

Ipswich jobs listed daily


Featured Jobs
Diploma Qualified... Sadliers Crossing Full Time


Local Partners

LATEST DEALS AND OFFERS

Great Gardening...

Win a $500 gardening gift voucher
Learn More

Cars For Sale

Find cars for sale online now.
Learn More

Property Listings

Post an ad from $30
Learn More

Local Profile

Stay Connected

Get the news as it happens, in your inbox

You can change the newsletters you are subscribed to when you edit your profile

Edit Profile


Special Offers

Latest deals and offers

View today's ePaper!

Read the digital edition
Learn More

Horoscopes

Libra

No one can cramp your style today as the Moon and Mars indicate a strong drive to get mobile and physical. This is advisable. Someone is...

read more

Marketplace

Special Offers & Promotions

Compare & Save