PUBLIC relations and marketing firms Amber James Consulting and Fresh PR and Marketing have announced they are joining forces in one of the local industry's most significant mergers.
The two companies will come together officially from November 1.
The new partnership will offer a diversified range of services including marketing strategy, advertising expertise, branding know-how (from concept development through to execution), in-house graphic design, market research, written communications, community engagement, event management, public relations and social media competency.
"We have always had a great relationship with Amber and her team, so the opportunity to work together going forward was a really easy decision," Fresh PR and Marketing director Maya Gurry said.
"We know how highly regarded Amber James Consulting is on the Coast and we're excited to have them join the Fresh team.
"Our clients, as well as Amber's, can now benefit from an extraordinary team of specialists across the various disciplines of PR and marketing who all share a passion for generating outstanding results."
Amber James said the partnership was a perfect fit.
"For our valued clients, this exciting new alliance translates into a one-stop-shop for marketing and communications expertise," she said.
"We made a name for ourselves by building and leveraging our rich network of professional relationships to deliver successes for clients. This will not change as we join forces with the Fresh team - and, in fact, will remain our currency in trade, of which we're immensely proud."
Fresh director Helen Perry, who heads up the marketing division, said she looked forward to working closely with Amber and her clients to explore how the expanded services might add value to their overall PR and marketing strategy.
"I have no doubt Amber's significant experience in the industry and excellent reputation will contribute greatly to the Fresh team," Helen said.
"This is a win-win for both of our clients and the new businesses we will work with in time to come."
Also joining the Fresh team from Amber James Consulting is Kristen Roder and Liberty Moore.
The new Fresh PR and Marketing team also includes Fresh office manager Marti Braidwood and experienced graphic designer Helen Chapman.