THE Fifty Shades Trilogy has become one of the best-selling book franchises ever and there is no sign of its impact slowing down.
With more than 70 million copies sold worldwide, the popular novel has expanded its empire with a new Fifty Shades of Grey lingerie line.
The collection has been exclusively available at Target for the past week, lifting the popular story off the pages and into the wardrobes of Ipswich women.
Target Ipswich store manager Collin Johns said the lingerie collection had only been available at the store for a few days but had already received a good response from customers.
He said the bras in black, black and red and sky blue were currently the most sought-after items.
"We expect we will have more customers in the coming days snapping up their favourite pieces from the collection," he said.
Fifty Shades of Grey author E L James - who helped work on the lingerie line - said the pieces tapped into the fantasy world from the trilogy.
The books are a fictional tale of the romantic and sexual exploits of a 21-year-old English-literature student and a 27-year-old billionaire.
The collection was designed to not only be popular with avid fans of the book, but with all women who appreciate luxurious, sophisticated and beautiful lingerie.
The pieces include exclusively designed bustiers, balconette bras, suspenders, bikini briefs, g-strings and a sheer chemise.
Other Fifty Shades of Grey marketing spin-offs include a film depiction of the novel, classical music collections, a line of wine and even sex toys.
Fifty Shades: The movie
The film version of erotic best-seller Fifty Shades of Grey will star British actor Charlie Hunnam as Christian Grey and Dakota Johnson as Anastasia Steele.
The film adaptation, directed by Sam Taylor-Johnson, is set to hit the big screen by August of 2014.