LIVE music, pristine beaches and sunny skies.
What could be a better place for a holiday than Caloundra?
Accommodation providers have predicted a "bumper" holiday period with almost all levels of accommodation booked out for this weekend's Caloundra Music Festival.
A combination of the festival, Caloundra Fringe Festival and great weather has given accommodation operators and retailers a boost.
Caloundra Holiday Centre principal Tracey Harris said bookings were up on the same time last year.
Bookings were in excess of 85% this week with the second week of holidays tipped to exceed 95% occupancy rate.
"In the last month the interest from Caloundra Music Festival people has been outstanding and there is now nothing left for the music festival," Ms Harris said.
"I think the strong bookings have a lot to do with the great weather we've had."
Rumba Beach Resort director Bill Darby said holiday bookings were looking strong.
He said operators had a positive outlook for the holidays, with bookings about 25% up on the same time last year.
"Bookings have been strong and most resorts are booked out for the music festival," Mr Darby said.
"This first week of holidays has really filled up around the resorts in Caloundra, next week not so much at this stage, but the trend has been for a while now for last-minute bookings, which is very much dependent on weather."
Most resorts in Caloundra have a three-night minimum.
"During the school holiday periods we mostly get families staying with us who are looking for a longer stay," Mr Darby said.
For the first time this year, Caloundra Music Festival-goers can choose to stay close to the action for less by camping this weekend.
Caloundra State School oval has transformed into a secure campsite for more than 100 people.
School principal Stephen Logan said there was still space for festival revellers to bring their own camping gear or RV.
"We have used the philosophy that if we build it, they will come," Mr Logan said.
"We've had some good interest and have reached one of our goals of 100 people and interest is growing daily."
Camping ground funds will go to air conditioning the school library.
The festival starts tomorrow and runs until Sunday.