THE festering growth of obesity in Australia has been accompanied by a surge in business people flogging off cheap diets, exercise equipment and other fad fixes - all of which seem to avoid the root cause of the problem.
It's a bit of a sad irony; the weight gain and the weight loss industries seemingly feasting off one another.
After all, if there weren't so many fat people, who would bother forking out money for all of these ridiculous pills and ab-rockers and bum-firmers and thigh squashers?
If you've flipped through the free-to-air infomercial channels you'll know what I mean. If it's not an ad for the latest slicing/dicing machine that can turn a cucumber and a carrot into a puddle of dark green slop in 15 seconds, then it's some slimy-looking fitness guru plugging his latest DVD of exercises tailored to target your rear.
You've got to wonder, does anyone bother to dial those numbers and order that crap?
All of this, I suspect, is a distraction from the real problem.
If you are fat, it is not because you have been tricked or ripped off in some way - it is because you have eaten too much and not exercised enough.
Bear in mind that this might not be your fault.
Someone might have tied you down to some kind of a torture rack and force-fed KFC mega family buckets into your mouth with an ergonomically designed shovel - three times a day for the last 10 years.
It is far more likely though, that you have just made the individual choice to be fat - just like an increasing number of other people.
You can't blame Ronald McDonald, Colonel Sanders or the National Heart Foundation for the way you choose to live your life.
A doctor or a dietician can charge you a large amount of money to tell you what you already know, so that you can go home and ponder it over a bucket of beer-battered French fries dipped in chocolate chip ice-cream.
The average Joe is smart enough to work out good food from bad food without reading the nutritional information on the back of the packet.
It's time to stop making out that we, as humans, are in some way lacking the education or information required to stop being fat. There are no secrets to it.
If you're unhappy about being fat, then stop eating so much and get off your backside.