AS IPSWICH sweltered in 40 degree heat on Saturday, some took the rare chance to cool off - in the snow.
The Ipswich Showgrounds played host to Snowfest and the crowds flocked to the cool fun.
Children slid down snow trails on toboggans, in scenes more likely to occur in the northern hemisphere.
As Ipswich's summer continues to deliver very hot days, England is bracing for heavy snow falls.
Organiser Ray Hunter said despite the oppressive heat, the snow, created from mulched ice, held up well.
About 1000 people used Snowfest to escape the heat.
Children had a ball on snow slides, making snow angels and taking a dip in a pool.
"We'll try and have another one closer to winter and have it outdoors with more snow," Mr Hunter said.
He said the snow remained frozen within the marquee set up for the event.
"Everything went to plan. The way we did it was the key.
"We had snow still cold until 9pm."
Amberley reached a maximum of 40.2 degrees on Saturday, with temperatures predicted to reach the early 30s this week.