WITH Ipswich set to grow by 280,000 people in the next two decades, the future of the city's businesses and industry looks bright.
Ipswich Mayor Paul Pisasale said every dollar spent in the city was an investment in its future.
"On behalf of all councillors, I encourage everyone to give local businesses a go by giving them the opportunity to provide goods and services," he said.
"You will help keep money going around in the Ipswich region, which in turn supports local jobs for local people."
The council is one of two founding sponsors for City Pride, alongside University of Southern Queensland.
USQ director of corporate communications Dr Aidan Burke said the university had been part of the community for close to a decade and was proud of the high number of the region's students going to university.
"We are very proud of the career paths that students have taken," he said.
Dr Burke said the university would look to make tertiary study more accessible for people who may not have considered it.
He predicted phenomenal growth for Ipswich in coming years, especially in the health, aerospace and digital communication sectors.
He said the university, which will take over the University of Queensland Ipswich campus, would look to develop its relationship with business and industry across the city.
Dr Burke encouraged the region to get behind the City Pride campaign, with evidence showing that every dollar spent in the community actually bought in about $3 through supporting jobs.
"That means greater employment, greater job opportunities," he said.
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