NINETY-six haircuts in 24 hours - that's the challenge North Ipswich hairdresser Karyn Webber set herself to celebrate 30 years in the industry.
The owner of Violet Brown Mobile and In-house Hair and Beauty embarked on the non-stop cut-a-thon at 6am on Sunday.
Funds from each haircut completed will be donated to multiple sclerosis research.
Mrs Webber hoped to raise more than $5000 for the cause she held close to her heart.
"My sister and a close friend both have the disease," the 45-year-old said.
"They're not 100 per cent sure why people get MS.
"It's really hard to watch them as mums suffer when they are trying to be the best mums for their kids."
More than 23,000 Australians live with MS, a condition which affects the central nervous system.
About 1000 Australians are diagnosed with MS every year.
Its cause and cure continue to elude medical researchers.
Adam Bezuidenhout, who brought along his family of six to the Downs St salon for a trim, was among a long line of customers to queue up for the cause.
The Brassall client said he was inspired by the lengths Mrs Webber went to carry out one haircut every 15 minutes for the entire 24 hours.
"I raise funds every year for cancer research so I understand the effort it takes to support causes like this," he said.
Mrs Webber has owned hairdressing businesses since 1995. Violet Brown has been operating on Downs St for the past three years.
"I feel the luckiest I have been in six years to have seven wonderful girls working with me," she said.
- MS is a progressive disease of the nervous system, for which there is no cure.
- About 1000 Australians are diagnosed with MS every year.
- Most people are diagnosed in their twenties and forties.
- MS affects three times as many women than men.
- Fatigue is one of the most common symptoms.