City's smart entrepreneur puts faith in Facebook

Marcel Creed
Marcel Creed David Nielsen

IPSWICH software expert Marcel Creed has introduced a software program linking students with education providers on a global scale.

Mr Creed is the senior executive of business development with Sky Software, a leading provider of student management software that has launched a Facebook recruitment app to help universities directly recruit international students.

The software taps into students' prolific use of social media platforms. Mr Creed said Sky Software's 'plug and play' solution uses viral tests or quizzes to increase direct recruitment with minimum resources and minimum cost to an education provider's business, enabling them to extract the full potential of social media to recruit students.

Mr Creed pointed out that 95% of the education market aged between 12 and 30 was on Facebook.

"Social media is a highly engaging medium and most students feel very comfortable using these tools to chat and share information with friends, and learn about organisations that interest them," Mr Creed said.

"It made sense for us to help organisations create an app that piques the interest of a potential student, as well as captures the leads in a seamless and efficient way.

"The idea behind it is that it goes viral once a person takes a quiz or a test.

"We distribute these solutions to education providers in Australia and around the world. We recently had an inquiry from Casablanca in Morocco about a solution from an education agent wanting to know how we can assist them to recruit students from Morocco to go internationally.

"What we are looking to do as an organisation is to tap into the changing nature of social behaviours where people are now looking beyond traditional ways of finding about education or any kind of commercial opportunities...and seeing how Facebook integrates with those opportunities on a more commercial level."

Mayor Paul Pisasale said Mr Creed was proving again that Ipswich was a base for brilliant minds to base themselves and have a global impact.

"The most valuable gift that you can give people is knowledge and education," Cr Pisasale said.

"It is fantastic that we have someone like Marcel in the city adopting an innovative approach to help the next generation achieve success."

Mr Creed said the Facebook app was changing the way students chose where they studied.

"People now have a greater capacity to make choice," he said.

Topics:  facebook

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