Business

City's smart entrepreneur puts faith in Facebook

Marcel Creed
Marcel Creed David Nielsen

IPSWICH software expert Marcel Creed has introduced a software program linking students with education providers on a global scale.

Mr Creed is the senior executive of business development with Sky Software, a leading provider of student management software that has launched a Facebook recruitment app to help universities directly recruit international students.

The software taps into students' prolific use of social media platforms. Mr Creed said Sky Software's 'plug and play' solution uses viral tests or quizzes to increase direct recruitment with minimum resources and minimum cost to an education provider's business, enabling them to extract the full potential of social media to recruit students.

Mr Creed pointed out that 95% of the education market aged between 12 and 30 was on Facebook.

"Social media is a highly engaging medium and most students feel very comfortable using these tools to chat and share information with friends, and learn about organisations that interest them," Mr Creed said.

"It made sense for us to help organisations create an app that piques the interest of a potential student, as well as captures the leads in a seamless and efficient way.

"The idea behind it is that it goes viral once a person takes a quiz or a test.

"We distribute these solutions to education providers in Australia and around the world. We recently had an inquiry from Casablanca in Morocco about a solution from an education agent wanting to know how we can assist them to recruit students from Morocco to go internationally.

"What we are looking to do as an organisation is to tap into the changing nature of social behaviours where people are now looking beyond traditional ways of finding about education or any kind of commercial opportunities...and seeing how Facebook integrates with those opportunities on a more commercial level."

Mayor Paul Pisasale said Mr Creed was proving again that Ipswich was a base for brilliant minds to base themselves and have a global impact.

"The most valuable gift that you can give people is knowledge and education," Cr Pisasale said.

"It is fantastic that we have someone like Marcel in the city adopting an innovative approach to help the next generation achieve success."

Mr Creed said the Facebook app was changing the way students chose where they studied.

"People now have a greater capacity to make choice," he said.

Topics:  facebook



Ipswich train users 'packed in like sardines'

Rail Back on Track's Robert Dow says Ipswich has been 'bashed around' by Queensland Rail in recent months.

Locals not happy with Queensland Rail's reduced services.

'Nardya will not be going home'

On Wednesday the 25-year-old was given a week to live

Yamanto highway project the number one priority, report

The Building Queensland Board's Infrastructure Pipeline report released this month lists the $340 million Yamanto interchange at the top of the list which includes 20 building projects across the state.

Report suggests Cunningham Hwy works among most important projects

Local Partners

Gatton family claims game show success

A GATTON family walked away with more than $11,000 after an exciting three-night run on game show Family Feud.


Big flicks could soon be seen at major shopping centre

PROPOSED DEVELOPMENT: The Mt Ommaney Shopping Centre have lodged an application with the Brisbane City Council to build a new cinema and entertainment precinct.

New entertainment and dining options have residents excited.

Noll meltdown won't affect Gympie Oz Day concert

Shannon Noll

Photo Contributed

Shannon Noll is still expected to perform in Gympie next Thursday

9 things to do this weekend

IT'S ON: Help raise funds for cancer research this weekend at the Ipswich Turf Club. The Shearer Tackles Cancer pig races will still be conducted in the Beer Garden from 12pm.

From music and markets to hiking and swimming, Ipswich has it all

50 Shades actress on why she hates the film

Dornan and Johnson’s frequent sex scenes were ‘awkward’ to film. Picture: SuppliedSource:Supplied

Jamie Dornan doesn’t blame you for hating 50 Shades

Chris Hemsworth’s X-rated compliment to former co-star

Australian actor Chris Hemsworth poses on the red carpet for the European premiere of the film 'Avengers: Age of Ultron' in London on April 21, 2015.

THOR star once paid former Home and Away actress a lewd compliment.

'I can't keep my mouth shut any longer'

Singer George Michael.

George Michael’s cousin blasts singer’s boyfriend Fadi Fawaz.

Fresh faces: NCIS gets a shake up with new cast members

The new cast of NCIS, from left, Rocky Carroll, Pauley Perrette, Sean Murray, David McCallum, Brian Dietzen, Wilmer Valderrama, Emily Wickersham, Mark Harmon, Duane Henry and Jennifer Esposito.

THREE new characters join naval drama for season 14.

First the Onesie, now an Xbox One S inflatable controller

Fancy an inflatable Xbox One S controller?

Inflatable controller 'perfect sidekick' for Australia Day party

Sarah Harris: Here’s what Amber Sherlock should’ve done

Studio 10 and Shark Tank presenter Sarah Harris.

STUDIO 10 host says Sherlock could’ve avoided the subsequent uproar.

WARNING: Builders, clean up "unsightly sites"

Councillor Ireland at a messy building site.

Failure to do so could see builders slapped with fines.

Historical home leaves family's hands after 75 years

SALE CONFIRMED: The Gympie Regional   Realty team which sold the Ramsey property are (back) Mel Gastigar, Dorothy Palmer and Margaret Cochrane, with (front) home seller Terri-Jayne Ramsey.

Ramsey family played a huge role in Gympie's growth.

What a year 2016 proved to be

Entrance Island, Birtinya

Get the inside info from the agents themselves

REVEALED: What Coast wants in an international airport

Sunshine Coast business people share their views on what's needed

Time for a cool change

43 Eckersley Ave, Buderim.

Family home goes to the auction floor

Ready to SELL your property?

Post Your Ad Here!