IPSWICH Cup fashionistas are trading in their beauty sleep for knowledge of expert hair stylists ahead of the city's premier race day tomorrow.
Twenty-five race-day goers will arrive at Giggles Hair Studio in East Ipswich from 5am tomorrow morning for a champagne breakfast while their hair is styled to the latest trends.
Owner Kristy Midgley said the breakfast is now a tradition at her East Ipswich studio, entering its sixth year.
The breakfast starts at 5am, with the excitement and anticipation of the Ipswich Cup growing as the morning passes by.
"Everyone is really pumped! We have the tunes pumping and everyone just chats amongst themselves," she said.
Ms Midgley said the hottest hair styles to be seen trackside this year are curls, with a preference towards big loose curls for many racegoers.
The taste of style varies greatly from year to year, she said. "Last year there were no fascinators, where as this year 50% of my clients are wearing fascinators."
A trend towards individuality continues to grow stronger, with clients choosing colours and styles which suit them, rather than trying to conform to the next in thing.
"Many people are dressing to their individual tastes. People will go for colours suit them and it's the same for hair as well," Ms Midgley said.
Preparations begin mid-week with phone calls to all clients coming in for a style to remind them to prepare for the appointment.
Ms Midgley said each client would spend three hours in one of her studio's chairs in the week leading to the Ipswich Cup.
Of her clientele, Ms Midgley said one in 10 will walk into her studio not knowing what style they are looking for.