Business

Challenge traditional thinking for better market share

LEARN how to increase growth, productivity and profitability through integrating design processes in your business at a two-day workshop in Mooloolaba next month.

The hands-on training course delivered by QMI Solutions via its Australian Institute for Commercialisation (AIC) division, will demystify design thinking and introduce delegates to the theory and practice that has helped brands like Apple and IKEA dominate the market.

Rather than focussing on visual design, the workshop will help attendees analyse the global and local social, economic and environmental trends, to clearly identify their market and its needs, and help them innovate in how they do business and to best target their product, operations, customer service and marketing.

Attendees will learn from two experts from QUT who developed the workshop, Dr Sam Bucolo, Professor and Chair in Design and Innovation and Dr Cara Wrigley, Lecturer in Design, who both work with companies in the field of design-led innovation.

QMI Solutions' executive chairman David Harrison said it was vital to help business owners understand that innovation goes well beyond coming up with a new product design and that it needs to start from tailoring their basic business process around a specific market.

"Just a few years ago, creating a good product with minimal design input was still a viable business proposition, but in today's saturated and complex market, it just isn't enough anymore," Mr Harrison said.

"Design integration applies the design approach to all aspects of a business and has emerged as a serious tool for growth in the high cost, global economy. This workshop will help Queensland small businesses gain a sustainable competitive advantage."

Nigel Spork, managing director of Brisbane-headquartered architectural hardware system manufacturer Centor, was one of the early adopters of this concept in Queensland and said discovering design integration was a revelation for him and his business.

"We went through the step by step process of design integration, which delivered a fundamental change to our entire business," Mr Spork said.

"It was incredibly exciting to analyse all aspects of our company from the top down and it brought up an entirely new way of thinking about our business strategy.

"The process made me see plenty of opportunities I hadn't noticed before. I feel it gave me control for the first time and I was able to take the business where I want it to be, rather than where it would end up by accident."

The Queensland workshop is designed especially for CEOs, marketing, sales, R&D and engineering managers as well as business influencers, planners and thinkers, and no prior knowledge about design is necessary.

The workshop will be held on December 3 and 4.

Limited seats are available, for more information and to register, visit http://www.ausicom.com or call 1300 364 739.




Don't call us killers: RSPCA CEO

RSPCA CEO Mark Townend.

Criticism of the service and its rates of euthanasia

Girlfriend tells court of horrific stabbing murder

IN COURT: The scene of a fatal stabbing on Cobalt St Carole Park in April last year. Photo: Rob Williams / The Queensland Times

Woman recounts night of horrific stabbing in Pye murder

Here's how $10,000 gets you 23 cars and a boat

A decent crowd turned out for the Ipswich City Council public auction of abandoned vehicles.

Two bidders clean up as old bombs set for export market

Latest deals and offers

Johnny Depp 'deeply respects' Amber Heard

Celebrity

Amber Heard gives away $7 million settlement to charity

The true cost of 60 Minutes debacle revealed

It's a bill that would make even a silk tied barrister blush

Kirk Douglas is defiant, fierce and still standing

VETERAN ACTOR: Kirk Douglas has had a long and varied career.

Kirk Douglas has out-lived almost all his contemporaries

The Hard Word reviews Kyzer Soze

Kyzer Soze are playing Brisbane tomorrow at the Crowbar in Fortitude Valley. Photo Contributed

Kyzer Soze summon the evil for this mighty slab of death metal

It's getting very Rude over at the Racehorse

FUNNY: Rodney Rude will be at the Racehorse Hotel.

Australia's top funny man is back

Britney Spears 'almost drowned' in Hawaii

Britney Spears has revealed she 'almost drowned' while on holiday

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Coast building approvals at seven-year high: report

The the 2015/16 Development Indicators Annual Highlights Report documents local development activity that took place during the last financial year.

New report shows increasing development on the Sunshine Coast

Top honours for Mackay and Whitsunday builders

The Kerrisdale Gardens property from Paynter Dixon Queensland which won them Project of the Year.

Mackay and Whitsunday builders awarded top honours last night.

Investors eye Gladstone's $4m island with resort approval

UP FOR SALE: Turtle Island is on the market.

CHINESE and Sydney investors flag interest in Gladstone island.