Business

Challenge traditional thinking for better market share

LEARN how to increase growth, productivity and profitability through integrating design processes in your business at a two-day workshop in Mooloolaba next month.

The hands-on training course delivered by QMI Solutions via its Australian Institute for Commercialisation (AIC) division, will demystify design thinking and introduce delegates to the theory and practice that has helped brands like Apple and IKEA dominate the market.

Rather than focussing on visual design, the workshop will help attendees analyse the global and local social, economic and environmental trends, to clearly identify their market and its needs, and help them innovate in how they do business and to best target their product, operations, customer service and marketing.

Attendees will learn from two experts from QUT who developed the workshop, Dr Sam Bucolo, Professor and Chair in Design and Innovation and Dr Cara Wrigley, Lecturer in Design, who both work with companies in the field of design-led innovation.

QMI Solutions' executive chairman David Harrison said it was vital to help business owners understand that innovation goes well beyond coming up with a new product design and that it needs to start from tailoring their basic business process around a specific market.

"Just a few years ago, creating a good product with minimal design input was still a viable business proposition, but in today's saturated and complex market, it just isn't enough anymore," Mr Harrison said.

"Design integration applies the design approach to all aspects of a business and has emerged as a serious tool for growth in the high cost, global economy. This workshop will help Queensland small businesses gain a sustainable competitive advantage."

Nigel Spork, managing director of Brisbane-headquartered architectural hardware system manufacturer Centor, was one of the early adopters of this concept in Queensland and said discovering design integration was a revelation for him and his business.

"We went through the step by step process of design integration, which delivered a fundamental change to our entire business," Mr Spork said.

"It was incredibly exciting to analyse all aspects of our company from the top down and it brought up an entirely new way of thinking about our business strategy.

"The process made me see plenty of opportunities I hadn't noticed before. I feel it gave me control for the first time and I was able to take the business where I want it to be, rather than where it would end up by accident."

The Queensland workshop is designed especially for CEOs, marketing, sales, R&D and engineering managers as well as business influencers, planners and thinkers, and no prior knowledge about design is necessary.

The workshop will be held on December 3 and 4.

Limited seats are available, for more information and to register, visit http://www.ausicom.com or call 1300 364 739.



Search on after couple kidnapped, locked in container

Police generic, crime scene.  Photo Tessa Mapstone / South Burnett Times

Police call interpreter for probe into kidnapping claim

Suburban shooting may have been mistaken identity: Police

NSW police generic Handcuffs arrest. 07 October 2016

Police puzzled over motive for attack

'Shattered': Single dad victim in morning hit and run

HIT AND RUN: Police are investigating after a car crashed into another car in Flinders View.

Ipswich man's parked car, house badly damaged

Local Partners

Gatton family claims game show success

A GATTON family walked away with more than $11,000 after an exciting three-night run on game show Family Feud.


9 things to do this weekend

IT'S ON: Help raise funds for cancer research this weekend at the Ipswich Turf Club. The Shearer Tackles Cancer pig races will still be conducted in the Beer Garden from 12pm.

From music and markets to hiking and swimming, Ipswich has it all

Six things to do this weekend

Enjoy a visit with Thomas and Friends at The Workshops Railway

Check out what's on in and around Ipswich.

Your guide to a great night out

The Village Festival in August featured Aussie music icons Mark Seymour and James Reyne.

Check out some live music in Ipswich this weekend

REVIEW: Undressed is more than titilating entertainment

Nathan and Tahlia meet for the first time on the TV series Undressed.

'DIVERSE' dating show goes more than skin deep.

Will there be a Game of Thrones spin-off?

Emilia Clarke and Peter Dinklage in a scene from season six episode 10 of Game of Thrones.

HBO’S original programming president has teased fans.

Ed Sheeran's intimate gigs down under

Singer Ed Sheeran

CHART-topper playing invite-only shows in Australia next month.

Eddie McGuire's scandal-free focus and new-look Hot Seat

Eddie McGuire hosts the new Millionaire Hot Seat Super Game.

HOST wants out of the hot seat himself to focus on game show revamp.

Embattled Amber Sherlock back on TV after leaked video

Amber Sherlock seems to have brushed off the leaked video

Read Kim Kardashian's terrifying statement on robbery

“The individual with ski goggles rips out my BlackBerry phone.”

WARNING: Builders, clean up "unsightly sites"

Councillor Ireland at a messy building site.

Failure to do so could see builders slapped with fines.

Historical home leaves family's hands after 75 years

SALE CONFIRMED: The Gympie Regional   Realty team which sold the Ramsey property are (back) Mel Gastigar, Dorothy Palmer and Margaret Cochrane, with (front) home seller Terri-Jayne Ramsey.

Ramsey family played a huge role in Gympie's growth.

What a year 2016 proved to be

Entrance Island, Birtinya

Get the inside info from the agents themselves

REVEALED: What Coast wants in an international airport

Sunshine Coast business people share their views on what's needed

Time for a cool change

43 Eckersley Ave, Buderim.

Family home goes to the auction floor

Ready to SELL your property?

Post Your Ad Here!