Challenge traditional thinking for better market share

LEARN how to increase growth, productivity and profitability through integrating design processes in your business at a two-day workshop in Mooloolaba next month.

The hands-on training course delivered by QMI Solutions via its Australian Institute for Commercialisation (AIC) division, will demystify design thinking and introduce delegates to the theory and practice that has helped brands like Apple and IKEA dominate the market.

Rather than focussing on visual design, the workshop will help attendees analyse the global and local social, economic and environmental trends, to clearly identify their market and its needs, and help them innovate in how they do business and to best target their product, operations, customer service and marketing.

Attendees will learn from two experts from QUT who developed the workshop, Dr Sam Bucolo, Professor and Chair in Design and Innovation and Dr Cara Wrigley, Lecturer in Design, who both work with companies in the field of design-led innovation.

QMI Solutions' executive chairman David Harrison said it was vital to help business owners understand that innovation goes well beyond coming up with a new product design and that it needs to start from tailoring their basic business process around a specific market.

"Just a few years ago, creating a good product with minimal design input was still a viable business proposition, but in today's saturated and complex market, it just isn't enough anymore," Mr Harrison said.

"Design integration applies the design approach to all aspects of a business and has emerged as a serious tool for growth in the high cost, global economy. This workshop will help Queensland small businesses gain a sustainable competitive advantage."

Nigel Spork, managing director of Brisbane-headquartered architectural hardware system manufacturer Centor, was one of the early adopters of this concept in Queensland and said discovering design integration was a revelation for him and his business.

"We went through the step by step process of design integration, which delivered a fundamental change to our entire business," Mr Spork said.

"It was incredibly exciting to analyse all aspects of our company from the top down and it brought up an entirely new way of thinking about our business strategy.

"The process made me see plenty of opportunities I hadn't noticed before. I feel it gave me control for the first time and I was able to take the business where I want it to be, rather than where it would end up by accident."

The Queensland workshop is designed especially for CEOs, marketing, sales, R&D and engineering managers as well as business influencers, planners and thinkers, and no prior knowledge about design is necessary.

The workshop will be held on December 3 and 4.

Limited seats are available, for more information and to register, visit or call 1300 364 739.

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