News

Business with style

Ashwell resident Nicole Casella has turned her Yippy Whippy blog into a successful business
Ashwell resident Nicole Casella has turned her Yippy Whippy blog into a successful business

WHEN artist Nicole Casella set up a blog three months ago she had no idea it would become a successful business.

Now Ms Casella works full-time on her blog from her Ashwell home, which entails drawing cartoons and selling badges, jewellery and clothing featuring the art.

Ms Casella started a Tumblr blog to share her quirky drawings with fellow artists, but her nostalgic nineties-inspired cartoons quickly became an online hit.

"I started out doing portraits of people I liked, whether they were of other people on Tumblr who I admired or pop culture figures," Ms Casella said.

Ms Casella said she was also inspired by TV shows she watched as a child.

"I had no idea I'd be selling things, but I guess nostalgia about TV shows and '90s culture is pretty popular at the moment.

"People started asking if my drawings were available on shirts and badges, so I did a bit of research and started making things to order."

Her drawings of corgis, narwhals, skeletons, teddy bears and heart-shaped candy currently retail on her Yippy Whippy blog for $4 on hair clips, bows and badges and for $22 on shirts.

"I get the badges made in England, but I put it all together here, I put the bows together and send orders out to as far away as Canada and the US," Ms Casella said.

"Overseas, I probably send the most stuff to Canada."

Ms Casella said she was keen to continue building her blog.

"I like drawing and I like making people laugh, so I'm happy to be able to do this," she said.

"I worked in graphic design before I started this.

"It's great to be able to work from home. It's funny because the people who visit my blog don't know I'm drawing from a bedroom in Ashwell."

Readers can check out Ms Casella's blog at yippywhippy.com.

Topics:  business, tumblr




Join the Community.

Get your local news, your way.

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Driver hurt in crash involving 1923 Model T Ford

A 1914 Ford Model T.

Two-vehicle collision at intersection of Brisbane and Old Logan rds

Amazing find of early settlers buried in Redbank Plains plot

DISCOVERY: Brad Crocker from Lambert Locations with the ground penetrating radar used to search underground for graves in the grounds of The Yarrow Centre at Redbank Plains. Council’s Ashley Ward and Cr Sheila Ireland get some info from Brad.

Extraordinary discovery of early settlers

Ipswich walk for support

STRONG MESSAGE: Ipswich Jets players Sebastian Pandia and Abe Atallah show their support of the DVAC anti domestic violence campaign with Gabrielle Borggaard and Heather Ellis.

Rugby league stars say ‘Not Now, Not Ever’ to violence

Latest deals and offers

Search for remains in Redbank Plains

Brad Crocket from Lambert Locations with the ground penetrating radar used to search underground for graves in the grounds of The Yarrow Centre in Redbank Plains. Ashley Ward and Cr Sheila Ireland get some info from Brad.

A radar device was used to help detect possible buried bodies in Redbank Plains on...

ACF take Minister to Court

ACF chief executive Kelly O'Shanassy

The Australian Conservation Foundation go to court to stop Carmichael mine.

Dash Cam: Roo takes on car

Kangaroo leaps car.

Kangaroo could have kept going, jumps car instead.

Demand for acreage lots pushes up property prices

Property values in Cooroy have increased 25%

Property values jump in Cooroy and Peachester.

How a sacked real estate agent made $725k in four months

Agent is now under investigation by the industry watchdog

RBA warns of future apartment oversupply

Toowoomba: Crest Apartments and Burke & Wills, Ruthven Street ( view from Neil Street) Photo Bev Lacey / The Chronicle

RBA says oversupply of apartments poses risk to household finances