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Business with style

Ashwell resident Nicole Casella has turned her Yippy Whippy blog into a successful business
Ashwell resident Nicole Casella has turned her Yippy Whippy blog into a successful business

WHEN artist Nicole Casella set up a blog three months ago she had no idea it would become a successful business.

Now Ms Casella works full-time on her blog from her Ashwell home, which entails drawing cartoons and selling badges, jewellery and clothing featuring the art.

Ms Casella started a Tumblr blog to share her quirky drawings with fellow artists, but her nostalgic nineties-inspired cartoons quickly became an online hit.

"I started out doing portraits of people I liked, whether they were of other people on Tumblr who I admired or pop culture figures," Ms Casella said.

Ms Casella said she was also inspired by TV shows she watched as a child.

"I had no idea I'd be selling things, but I guess nostalgia about TV shows and '90s culture is pretty popular at the moment.

"People started asking if my drawings were available on shirts and badges, so I did a bit of research and started making things to order."

Her drawings of corgis, narwhals, skeletons, teddy bears and heart-shaped candy currently retail on her Yippy Whippy blog for $4 on hair clips, bows and badges and for $22 on shirts.

"I get the badges made in England, but I put it all together here, I put the bows together and send orders out to as far away as Canada and the US," Ms Casella said.

"Overseas, I probably send the most stuff to Canada."

Ms Casella said she was keen to continue building her blog.

"I like drawing and I like making people laugh, so I'm happy to be able to do this," she said.

"I worked in graphic design before I started this.

"It's great to be able to work from home. It's funny because the people who visit my blog don't know I'm drawing from a bedroom in Ashwell."

Readers can check out Ms Casella's blog at yippywhippy.com.

Topics:  business, nicole casella, tumblr


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