Ashy Bines bikini body challenge sweeps into Mackay

Marie Muscat starting up boot camp in Mackay.
Marie Muscat starting up boot camp in Mackay. Peter Holt

THE results of this weight loss program have some women stripping down to their undies and posting pictures of themselves on Facebook.

The Ashy Bines Bikini Body Challenge (ABBBC) has become a Facebook sensation, with nearly 500,000 likes, and now it's poised to take over Mackay.

On the ABBBC Facebook page, women who have completed the 12-week challenge have taken to posting before and after pictures of themselves in their underwear or swimmers.

Qualified Mackay fitness trainer Marie Muscat has signed on as the program's new area manager and head trainer.

She will host the boot camp training sessions that get under way at Mackay Harbour on January 28.

Ms Muscat said the Facebook posts were an inspiration to women, and the weight loss success was real.

"People just seem to love the online forum, it's available 24 hours a day and people go on there and post pics," she said.

"It's a real motivation tool for them."

Ashy Bines.
Ashy Bines. Contributed

However, the ABBBC program has not been launched without controversy.

Ashy Bines, who is a Gold Coast bikini model, was criticised by some participants and media for a lack of qualifications.

Regardless of Ms Bines' expertise in fitness, Ms Muscat, who has been working in the industry for more than 25 years, said the ABBBC program had it all.

"Because it is a 12-week program I think the girls will be more focused," she said.

"It encourages girls to set goals and the progress is measured along the way."

The boot camp style training will run six days a week or three days a week, depending on the program.

The sessions offer a variety of different training techniques and have challenges with names like Death by Cardio, the Beep Test and the Punisher.

Ms Muscat said the ABBBC was not a fad diet and all women who committed to the plan would see great results.

"There is also the Ashy's Clean Eating Guidelines. It is just as important as the exercise," she said.

"It has recipes, meal plans and information on carbohydrates and protein ... everything that you would need."

On joining the ABBBC, women can communicate with other participants who are completing the challenge online.



  •  All registration for the program is done online
  •  Visit to join
  •  The start up fee is $53.90
  •  Once registered you will be included in an online Mackay group, where you will be able to chat to other ABBBC participants
  •  There are three different packages you can chose from.
  •   The basic package costs $39.95 a week.

Topics:  bikini body challenge

Culture feast brightens city

COLOUR: This year's Diwali Festival was a hit.

Diwali Festival embraces happiness and joy

LETTER Monty Python circus with squirrels marrying squirrels

Squirrel in Yellowstone National Park during summer.  - User Contributed

God help us with the current crop of egomaniacs in Canberra

Bagging up some Christmas cheer

GOOD CAUSE: Wesley Mission representative Mike Jeffrey and Queenslander Credit Union CEO John Weier prepare for the Red Bag Appeal.

Almost half a million people are living below the poverty line

Local Partners

The Summer that Melted Everything

See what happens when you invite the devil to town

Leonardo DiCaprio nearly drowned while filming

Actor Leonardo DiCaprio

Oscar winner almost drowned in Galapagos

Miranda Kerr to wed next year

Supermodel Miranda Kerr

Supermodel and Snapchat founder to wed

What's on the small screen this week

Georgia Love pictured in a scene from The Bachelorette finale.

TWO big reality shows wrap up this week while

The Ipswich stamp fair has it all licked

RARE METAL: Dave Roberts with his aluminium Tongan stamps from 1965.

Ipswich stamp fair will feature rare and unusual stamps

Seven decades of keeping Ipswich entertained

This is what the Incinerator Theatre in Queens Park looked like when the Ipswich Little Theatre Society performed its first play.

Times Past with QT columnist Beryl Johnston

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June

New $200 million development will create 580 jobs

Cassie And Josh with baby Alfie and daughter Andee. They have bought at new Lennox Head development Epiq.

Majority of new positions will be given to Northern Rivers locals

Cherrabah's mega resort plans axed

PLANS for a massive development at Cherrabah have been scrapped.

What our mayor thinks of the new draft SEQPlan

The plan to use the innovative technology as part of the new Maroochydore CBD was cemented on site today when Mayor Mark Jamieson and Envac Asia Region president Chun Yong Ha formally signed the contract for the $20 million underground waste collection system.

New plan accommodates Sunshine Coast Council's vision for growth.

Dusit Thani finance crisis 'just a small hiccup'

ON TRACK: Springfield Land Chairman, Maha Sinnathamby, Ipswich Mayor Paul Pisasale, Developer Richard Turner and Springfield Land Deputy Chairman, Bob Sharpless, at the recent resort sod turning ceremony.

Property developer says project remains firmly on track