Lifestyle

Australia, are you ready to discovery some Soul?

GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.
GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.

HEY, Australia. Where's your sense of fun gone?  

More importantly, where the bloody hell's your soul? Kia's Soul I'm talking. The funky little square box on wheels which despite its fun quirkiness we Aussies refuse to buy.  

It wouldn't be so unusual if the rest of the world eschewed them too. But here's the thing. In America, Kia sells more Souls than any other car in its range. Yes, really.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Not in small numbers either. The Korean brand shifted nearly 150,000 Souls in the States in 2015, making it the best-selling sub-compact car on its market.  

For 2015, our top seller in this segment was the Mazda2. In America, the Soul outsells the Mazda by more than four to one.   

It's a head scratcher for Kia Australia, so for the MY2017 Soul, the brand is getting more aggressive in its efforts to woo buyers. Especially the "hip urban youths" it first targeted from its 2009 launch.  

Prices are down from $26,990 plus on-roads to $24,990 drive away, while exterior styling changes include a refreshed radiator grille, bumper, air intake, fog lamps and wheel design.   

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Inside there's a refined centre fascia, new cloth door trim, new seat covering and metal painted steering wheel bezel. There's also an upgraded 5.0-inch colour-screen audio unit and a new Drive Mode Select to adjust steering and engine mapping.  

But the most compelling reason to buy one, aside from the eye-catching style, is Kia's seven-year unlimited kilometre warranty and roadside assist. That's of mighty appeal to private and business buyers alike, surely?  

In America, these Souls are ubiquitous as mobile billboards for companies, but the same idea simply hasn't caught on here. The proof? Australians bought just 178 Souls in 2015, and sales have dropped off again in 2016 - we've ordered a mere 65 in 2016 thus far. I reckon businesses in particular are missing a trick here, especially with that unbeatable warranty.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Okay, so it may be a tad plasticky inside, the boot's tiny, it's a bit wanting on the spec front and the Soul can't match its rivals for driving dynamics. But you sit pleasingly high, passenger space is generous and if you like attention, you'll be happy in your mobile style statement.  

Plus, as America proves, if you're into aftermarket modifying, few cars respond better to a touch of personalisation than the Soul. It really is a cult car over there.  

CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.
CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.

From the factory, Australian Souls can be had with single-tone metallic paint for a cheapie $520, while you can go two-tone (a good look for this Kia box) with white body and red roof ($390) or red body with black roof ($910).   

Kia is realistic about where the Soul sits in the hearts of the Australian buying public, admitting it has largely flown under the radar on our shores.  

SOUL STATEMENT: Modified Soul from America.
SOUL STATEMENT: Modified Soul from America.

"The Soul certainly deserves greater recognition than it has enjoyed and with the preferred SUV-like seating position, a willing 2.0-litre engine, a 6-speed automatic and clever interior space we believe it has a strong future in Australia," said Kia Motors Australia Chief Operating Officer Damien Meredith.

"Even the best can do with a helping hand from time to time, and for Soul the 2017 adjustments are just that - a bit of a boost for what is an excellent vehicle."  

ON TOW: Modified Soul from America.
ON TOW: Modified Soul from America.

It could be make or break for the Soul model in Australia if these latest moves don't see a buck up in sales.

And in a market heavy on vanilla styling, that would be a real loss.  

ERRR....Modified Soul from America.
ERRR....Modified Soul from America.

Topics:  cars news driveaway pricing kia soul modified motoring my2017 new models update



Cops punched, cut during violent arrest of alleged car thief

RUSH: Police were on a frantic rush to a Boyne Island street after receiving multiple 000 calls.

Police have charged a man and a woman following the incident

Pauline Hanson calls Trump protesters "clowns"

 Thousands rally in support of equal rights, in Sydney, Saturday, Jan. 21, 2017. Hundreds of rallies are due to take place in over 30 countries around the world following the inauguration of US President Donald Trump.

“Don’t these clowns have anything else better to do?"

UPDATE: Man assisting police with $24k theft investigation

SOMEONE KNOWS HIM: Security camera footage captures a thief stealing $24,000 from Indian Mehfil Restaurant in Ipswich

Charges are yet to be laid after CCTV footage reveals brazen crime

Local Partners

How Adam Brand’s Nashville dream fell apart

Country music singer Adam Brand talks about how heartbreak stopped him chasing his Nashville dream.

SINGER reveals how heartbreak stopped him from chasing his dream.

What's on the small screen this week

Grant Denyer will host Channel 10's Australia Day concert from the Sydney Opera House.

STAR-studded Australia Day celebrations and fascinating docos.

Mine halt after land caved in

JACK OF ALL TRADES: Harry Gee Stationer, News Agent, Picture Framer at North Ipswich.

Subsidence isolated residents

Jennifer Aniston wants to return to TV

Jennifer Aniston is desperate to make a return to TV

Madonna hopes for election unity

Madonna hopes Donald Trump's election will "bring people together"

JK Rowling rules out Cursed Child trilogy

JK Rowling has ruled out a 'Cursed Child' movie trilogy

Stockland's $150m pitch: Build it and they will come

Gladstone Marina. The Gladstone Regional Council offers a range of exciting job opportunities. Photo Contributed: Murray Ware.

Here's why we need to see Stockland upgrade start soon.

Ipswich house prices looking up in "seller's market”

Region's median house price climbed 1.4% to $325,000 and the median unit price fell 13.8% to $235,000 in the September quarter.

Median house price climbs 1.4% to $325,000 as unit price falls 13.8%

By the water's edge

Secure your seachange

Work to be done before Hungry Jack's opens

Roadworks outside the Hungry Jack's restaurant at Brassall must be completed before it opens.

Ipswich residents will have to wait for their Whoppers

HOT PROPERTY: Money to spend on land, buildings

File picture.

Sale, leasing of industrial real estate picks up in Mackay

Ready to SELL your property?

Post Your Ad Here!